Мы написали книгу с красивыми картинками и сушеной жабой

Почему линия сгиба не имеет значения, как перемены приносят большие победы и какого размера должна быть форма поиска — это там.

If there’s one thing that clients mention that makes designers and developers see the red mist it’s the concept of ‘the fold’. A popular concept from the print era, when newspaper headlines were displayed at the top so that they could be read when the paper was folded.

The majority of designers know that most users know how to scroll, and the increase in screen resolutions mean that the fold is a vague concept rather than a defined limit, yet we often struggle to explain this properly to our clients.

Paddy Donnelly has written a fantastic article which is a physical explanation why the fold doesn’t matter, and why designing for a fold may even damage your site goals in certain situations.